Timing claim · Could be measured
“No downtime”
What the first days actually ask of you. Downtime isn’t only time off work: it can be sun you avoid, workouts you skip, or makeup you can’t wear.
Wording it covers
The claim reader flags phrases like these, wherever they appear in an ad:
- “no downtime”
- “zero downtime”
- “lunchtime peel”
- “back to work the same day”
- “walk-in walk-out”
What would back it up
- The written aftercare sheet, which is where the real downtime is written
- What you can’t do in the first week
The question to ask
Can I see the aftercare sheet before I book? What can’t I do in the first week?
Can it be checked?
Could be measured. This is a real question with a real answer. Ask it, and ask for the answer in writing.
Timing. A claim about time. Ask when the result is reviewed, and when it has to be repeated.
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