Brand claim · Could be specific, and is not
“Signature” and “proprietary” treatments
The products, strengths, device settings and ingredients inside the name.
Wording it covers
The claim reader flags phrases like these, wherever they appear in an ad:
- “signature facial”
- “proprietary protocol”
- “proprietary blend”
- “house blend”
- “exclusive formula”
What would back it up
- The products used, by name
- Strengths or device settings
- What is proprietary about it, beyond the name
The question to ask
What products, strengths or device settings are actually in this?
Can it be checked?
Could be specific, and is not. It could be said specifically, and isn’t. Ask for the specific version.
Brand. A name doing the work of a fact. Ask what the name tells you that a plain description wouldn’t.
Read an ad of your own
Paste an ad, a post or a DM. It’s read in your browser, and nothing is sent anywhere.