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Spa Intelligence

Try a real question: “Who can inject Botox in Montana?” or “Is $12 per unit the full price?” The index loads on first use; what you type is matched in this browser.

Start here · about 31 min

Before you book anything

You do not need to learn an industry to book well. You need to know which questions a place should be able to answer, and what it means when one of them goes unanswered.

Reviewed Sep 16, 2026 · Education only, never advice

By the end of this path

  • Name what you’re actually buying, not the menu name for it
  • Tell a title apart from a license
  • Ask who answers at 2 a.m. before you book, not after
  • Keep a record of what a place told you

The steps

  1. What kind of place is this?

    Read · 6 min

    Day spa, med spa and medical practice carry different oversight — and the sign on the door does not settle which one you are in.

    Open it

  2. Run your first check

    Use a tool · 5 min

    Five taps turns a place into a record of what’s answered and what isn’t. Everything else in this path builds on it.

    Open it

  3. Who answers at 2 a.m.?

    Read · 5 min

    A DM inbox is a queue, not a person. This is the question most readers only think to ask afterwards.

    Open it

  4. Look up the treatment you’re considering

    Use a tool · 5 min

    The menu name rarely says what goes on or in you, who may perform it, or what the follow-up looks like.

    Open it

  5. See what the words in an ad actually claim

    Read · 6 min

    “Medical-grade”, “master injector”, “FDA-approved” — some of these are defined somewhere and some are decoration. Knowing which is which changes what you ask.

    Open it

  6. Practise on a real ad

    Practise · 4 min

    Read an ad the way the tool does, then compare. This is where the questions start to feel like yours.

    Go to the practice

Practice

Two minutes on a made-up ad written the way real ones are. Say what it leaves unanswered, then see the reading and what you’d ask first.

Practice · a made-up ad in a very familiar style

“Botox special — today only” · day spa

“Botox special — today only! $9 per unit with our injection specialist. Painless, no downtime, walk out looking refreshed. Voted best in the valley.”

Price shown
$9 per unit
Who
Injection specialist

Which of these does the ad leave unanswered?

Tick the ones you think it doesn’t settle. There’s no penalty — the point is to see the gap between what an ad says and what it establishes.

Want more? Twelve menu lines — “baby tox”, “RF microneedling + PRP”, “stem-cell glow facial” — to split into what they name and what they only imply: practise on menu lines.