Mechanism claim · Nothing would count as failing it
“All-natural” and “chemical-free”
A mood rather than a formula. The words fit almost any ingredient list.
Wording it covers
The claim reader flags phrases like these, wherever they appear in an ad:
- “chemical-free”
- “all-natural”
- “100% natural”
- “toxin-free”
- “clean ingredients”
What would back it up
- The full ingredient list
- What the word is meant to rule out, specifically
The question to ask
Can I see the full ingredient list, and what is “natural” meant to rule out?
Can it be checked?
Nothing would count as failing it. No answer could count against it, so asking about it tends to get the same sentence back. Ask about something you can check instead.
Mechanism. A statement about how it works. Ask for the mechanism in plain words.
Read an ad of your own
Paste an ad, a post or a DM. It’s read in your browser, and nothing is sent anywhere.