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Spa Intelligence

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Outcome claim · Could be specific, and is not

“Natural-looking”: by whose judgement?

Who decides what natural means, and what happens if you disagree. It’s a matter of taste, written as if it were technical.

Wording it covers

The claim reader flags phrases like these, wherever they appear in an ad:

  • “natural-looking”
  • “undetectable”
  • “nobody will know”
  • “refreshed, not done”
  • “subtle enhancement”

What would back it up

  • Before-and-after photos of the injector’s own work, in the same lighting
  • What the fix is if you don’t like the result, and what it costs

The question to ask

Can I see your own before-and-afters in the same lighting, and what’s the fix, and the cost, if I don’t like the result?

Can it be checked?

Could be specific, and is not. It could be said specifically, and isn’t. Ask for the specific version.

Outcome. A statement about the result. Ask what is measured, by whom, and against what.

See also

Read an ad of your own

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Other outcome claims