Outcome claim · Could be specific, and is not
“Natural-looking”: by whose judgement?
Who decides what natural means, and what happens if you disagree. It’s a matter of taste, written as if it were technical.
Wording it covers
The claim reader flags phrases like these, wherever they appear in an ad:
- “natural-looking”
- “undetectable”
- “nobody will know”
- “refreshed, not done”
- “subtle enhancement”
What would back it up
- Before-and-after photos of the injector’s own work, in the same lighting
- What the fix is if you don’t like the result, and what it costs
The question to ask
Can I see your own before-and-afters in the same lighting, and what’s the fix, and the cost, if I don’t like the result?
Can it be checked?
Could be specific, and is not. It could be said specifically, and isn’t. Ask for the specific version.
Outcome. A statement about the result. Ask what is measured, by whom, and against what.
See also
Read an ad of your own
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