Outcome claim · Could be measured
What “permanent” leaves out
How long it realistically lasts, what upkeep costs, and what the result looks like as it fades.
Wording it covers
The claim reader flags phrases like these, wherever they appear in an ad:
- “permanent”
- “permanently”
- “forever”
- “lifetime results”
- “never comes back”
What would back it up
- The longest follow-up published for this treatment, and what it found
- What their own clients look like at one and two years
- The yearly cost of keeping the result
The question to ask
How long does this realistically last, and what does upkeep cost per year?
Can it be checked?
Could be measured. This is a real question with a real answer. Ask it, and ask for the answer in writing.
Outcome. A statement about the result. Ask what is measured, by whom, and against what.
See also
Read an ad of your own
Paste an ad, a post or a DM. It’s read in your browser, and nothing is sent anywhere.